For almost as long as there has been broadcasting, there has been commercial sponsorship. But from the 1930s through the 1960s sponsors had an unusual amount of power because, through advertising agencies, they owned entire blocks of time on the program schedule and produced their own shows. In this episode we look at a few examples of sponsor power run amok, resulting in complications that were sometimes dangerous, sometimes just silly. Along the way we will sample clips from “The Jack Benny Program,” “The Flintstones,” “I Love Lucy,” “Playhouse 90,” “The $64,000 Question” and “30 Rock,” among others.
No comments:
Post a Comment