In the late 1940s and early '50s the biggest moneymaker on CBS radio and television was Arthur Godfrey -- at one point he reportedly brought in 12 percent of the network's income. He had an unpretentious style of communicating with his audience, and a smooth manner of selling products that sponsors loved. But in 1953, at the height of his popularity, Godfrey suffered a huge, self-inflicted blow to his stature when he fired one of his regulars, known as "the little Godfreys," live on the air. The incident haunted the rest of his career.
No comments:
Post a Comment